1. 1. The "/" in the regex need to be escaped.  So, the regex for xyz.com/catalog/top-sellers/tool-bag-top-sellers is:  .*catalog\/top-sellers\/tool-bags-top-sellers\/
  2. 2. If you are targeting specific urls, then you need a "catch all" for other (non-targeted) urls: .* -> intro question.
  3. 3.  Rearranged the targets -- start with the most general, and then the specific.